City Centre Action Group

Dundee City Centre Action Group is a private sector-led partnership group whose agreed objective is to encourage representatives of both the private and public sectors to act together to develop the economic potential of Dundee City Centre.

The City Centre is one of Dundee’s prime assets, and remains at the heart of Dundee’s economic, service and cultural life. It is the highly public face of the City, and the performance of Dundee as a whole is directly related to the health and vitality of the Centre.

The group’s achievements include:

securing a CCTV Security System by raising £50,000 and thereafter successfully lobbying the public sector
establishing Radio Link in city centre businesses to help clamp down on persistent shoplifting in Dundee
disseminating information via the CCAG Newsletter
advertising on TV, local radio and in local press – innovative and high quality campaigns illustrating the dramatic changes in the retail product
organising on-street entertainment to entertain shoppers, to lengthen the duration of stay and increase the likelihood of frequent repeat visits
promoting regular features in the general and specialist press about the scale of investment and investment opportunities
employing City Centre Ambassadors to meet and greet visitors, and help liaise with City Centre businesses
co-ordinating opening hours, including 7-day trading
producing new “Eat, Drink and Enjoy” guide detailing the wide range of eating, drinking and entertainment establishments in Dundee
developing a targeted approach to potential investors
promoting the ‘Dundee Blossoms’ floral initiative which augments the high quality environmental improvement programme
introducing a quality Christmas Craft and Produce Market in City Square
introducing twice yearly Continental Markets in the City Centre

CCAG Business Plan Objectives

The Group’s activities focus on a marketing-led approach to identify and satisfy the needs and aspirations of its many target markets and as such will concentrate on the five following objectives for Dundee:

Objective 1: A Major Regional Shopping Centre
Objective 2: A Thriving Centre for Business and Academia
Objective 3: A Vibrant Cultural, Leisure and Visitor Economy
Objective 4: Establishing an Excellent Image and Reputation
Objective 5: Ensuring a High Level of Accessibility

« City Centre Management

This information is provided by the Economic Development Department