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Tourism boost for city economy

MORE THAN £150m poured into the Dundee economy last year thanks to tourists visiting the city.

According to new figures the £155.3m boost is up 3.8% on 2015, with experts predicting more to come in future years.

The average spend per visitor to city per day in 2016 was £82.95, an increase of more than 3% on the 2015 average.

Lynne Short convener of Dundee City Council’s city development committee said: “Tourism is one of the strands that we are pulling together to grow the economy in Dundee and these increases are the result of a considerable amount of work put in by the council, Scottish Enterprise, VisitScotland and the tourism industry in developing the Dundee Tourism Strategy in 2015.

“As well as the obvious benefits for people who are in front-line tourism businesses like hotels, guest houses, B&Bs and visitor attractions the sector has also created and sustained jobs in the construction industry, building, refitting and refurbishing hotels and the other facilities that we need and not just at the Waterfront but across the wider city.

“It is clear that we already have the museums, galleries, shops, places of interest, restaurants, bars and culture that people from across the UK and beyond want to spend time in.

“What we are seeing is a really positive picture emerging of revenue and visitor numbers growing that we plan to use as a launch pad for the tourism offering here to really fly in the next few years.

“For example next year will see the opening of the V&A, and more hotel accommodation currently under construction, will come on stream, but that’s not the whole story.

“Preparations are already in place to support people with the skills they’ll need to be able to meet the demand for trained individuals in the sector so that Dundee is well and truly open for tourism.”

The figures, collected for Dundee City Council by Global Tourism Solutions, reveal that there were:

  • 836,150 tourism visits to the council area in 2016, up 3.4% on the preceding 12 months;
  • visitors to the city supported 2,560 full-time jobs;
  • on average visitors stayed 3.5 nights and spent £23.3m on local accommodation;
  • day visits generated £21.7m for the city’s economy, up 3.2% from 2015;
  • total visitor numbers were up 1.5% in five years; and
  • the economic impact of tourism went up 4% in the same period.

 Cllr Short added: “We have done a considerable amount of work to identify who is coming to Dundee and what they are coming here to see and do.

“The council and its partners are working hard to tailor our offering to the market to ensure that people keep coming back and new visitors choose Dundee for their next break.”



Press Release Date: Friday 14 July 2017