Advertisement Consent Questionnaire

- Glossary of Terms/Definitions

List of Terms
Advert/advertisement Animation Area of Special Advertisement Control
Background Illumination Building Building or similar work
Business Commercial Purposes Conservation Area
Demonstration of agricultural methods or processes Designated in a current development plan Enclosing
First Floor level Flat Forecourt
Ground Level Illuminated Advert Industrial
Local event of a religious, educational, cultural, social or recreational character Main Display Window Moving Feature
Recreational Road Frontage Sale of Goods or livestock
Site Shop Premises Statutory Undertakers
Window    
Advert/advertisement - any word, letter, model, sign, placard, board, notice, awning, blind, device or representation, whether illuminated or not, in the nature of, and employed wholly or partly for the purposes of, advertisement, announcement or direction, and (without prejudice to the foregoing provisions of this definition), includes any hoarding or similar structure used or designed, or adapted for use and anything else used, or designed or adapted principally for use, for the display of advertisements, and references to the display of advertisements shall be construed accordingly.
Animation - Animation is defined as the "act of giving life to"; vigour; liveliness - For the purposes of this questionnaire Animation would cover an advert whose constituent parts either move or appear to move because of intermittent lighting or similar.
Area of Special Advertisement Control - This is geographical area defined by the planning authority in which they consider a stricter degree of advertisement control is justified.
Background Illumination - Lighting used to illuminate an advert either from the rear or lighting that shines on directly or indirectly the overall area of the advert. This would not include lighting which internally illuminates the individual characters of the advertisement.
Building - includes any structure or erection, and any part of a building, as so defined, but does not include plant or machinery comprised in a building.
Building or similar work - For the purposes of these regulations building work relates to construction projects such as house building, major road works etc or projects involving engineering operations of a similar nature.
Business - employment, trade, profession or occupation.
Commercial Purposes - Activities which are carried out in pursuit of commerce where goods and services are traded where profit is the main motivation.
Conservation Area - These are areas of special architectural or historic interest, the character or appearance of which it is desirable to preserve or enhance. To find out whether your property is within a conservation area please contact the Planning and Transportation department or check the title deeds to your property. This information should be included in this document.
Demonstration of agricultural methods or processes - For the purposes of these regulations demonstrations of agricultural methods are shows or similar gatherings where the principal subject matter is agriculture related such as the Royal Highland Show or the Angus Show.
Designated in a current development plan - An area zoned in either an adopted local plan, structure plan or subject local plan which has not been superseded by another development plan.
Enclosing - enclosed land means land which is wholly or for the most part enclosed with any hedge, wall, fence or similar screen. This definition does not include any public park, public garden, or other land held for the use or enjoyment of the public.
First Floor level - In the U.K. the first floor is taken as the "second" floor when counting up from ground level where the main external entrance to a building is taken from, this being the ground floor.
Flat - means a separate and self-contained set of premises whether or not on the same floor and forming part of a building from some other part of which it is divided horizontally.
Forecourt - in relation to the display of advertisements on any building, the ground floor level of that building.
Ground Level - in relation to the display of advertisements on any building, the ground floor level of that building.
Illuminated Advert - An advertisement which is designed or adapted to be illuminated by artificial lighting, directly or by reflection, for the purposes of advertisement, announcement or direction.
Industrial - economic activity involving manufacture and trade.
Local event of a religious, educational, cultural, social or recreational character - for example village fetes, village hall activities, church gatherings, pageants as distinct from commercial events hosted by commercial enterprises.
Main Display Window - The main glazed area of a business premises (usually used for retail but not exclusive to retailing) usually with a street frontage, where the goods being sold or the services being offered can be seen from public areas.
Moving Feature - These are taken as being constituent parts of an advertisement that either move as part of the advert or appear to move because of intermittent lighting as part of the advert.
Recreational - in relation to an institution shall not apply to any institution for the carrying on of sport, games or physical training primarily as a commercial undertaking.
Road Frontage - That part of a building, yard or curtilage which fronts directly onto (or immediately adjacent to) a road as defined in the Roads (Scotland) Act 1984.
Sale of Goods or livestock - For the purposes of these regulations the sale of goods and livestock relate to things like car boot sales, auctions, cattle auctions etc.
Site - in relation to an advertisement means any land or any building, other than an advertisement as herein defined, on which an advertisement is displayed.
Shop Premises - Property where the principal use is for the retail sale of goods to visiting members of the public.
Statutory Undertakers - any person mentioned in section 275(1) of the Town and Country Planning (Scotland) Act 1997 or persons authorised by any enactment to carry on any railway, light railway, tramway, road transport, water transport, canal, inland navigation, dock, harbour, pier or lighthouse undertaking or any undertaking for the supply of hydraulic power or water and a relevant airport operator (within the meaning of Part V of the Airports Act 1986); any public gas transporter, the Post Office and the Civil Aviation Authority. Any holder of a licence under section 6 of the Electricity Act 1989.
Window - For the purpose of this questionnaire a window is taken as a substantial window forming part of an elevation where the main function of that window is for display purposes.