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DD One
Information/Service?
DD One is a private sector-led partnership group whose agreed objective is to encourage representatives of both the private and public sectors to act together to develop the economic potential of Dundee City Centre.
The City Centre is one of Dundee’s prime assets, and remains at the heart of Dundee’s economic, service and cultural life. It is the highly public face of the City, and the performance of Dundee as a whole is directly related to the health and vitality of the Centre.
The group’s achievements include:
- securing a CCTV Security System by raising £50,000 and thereafter successfully lobbying the public sector
- establishing Radio Link in city centre businesses to help clamp down on persistent shoplifting in Dundee
- disseminating information via the DD One Newsletter 'News Centre'
- advertising on TV, local radio and in local press – innovative and high quality campaigns illustrating the dramatic changes in the retail product
- organising on-street entertainment to entertain shoppers, to lengthen the duration of stay and increase the likelihood of frequent repeat visits
- promoting regular features in the general and specialist press about the scale of investment and investment opportunities
- employing City Centre Ambassadors to meet and greet visitors, and help liaise with City Centre businesses
- co-ordinating opening hours, including 7-day trading
- producing a new 'Eat, Drink, Shop' guide detailing the wide range of eating, drinking,retail in Dundee
- developing a targeted approach to potential investors
- introducing a quality Christmas Craft and Produce Market in City Square
- introducing Continental Markets in the City Centre
Business Plan Objectives
The Group’s activities focus on a marketing-led approach to identify and satisfy the needs and aspirations of its many target markets and as such will concentrate on the five following objectives for Dundee:
- Objective 1: A Major Regional Shopping Centre
- Objective 2: A Thriving Centre for Business and Academia
- Objective 3: A Vibrant Cultural, Leisure and Visitor Economy
- Objective 4: Establishing an Excellent Image and Reputation
- Objective 5: Ensuring a High Level of Accessibility
This information is provided by the Economic Development Department
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