Dundee Gift Card to Power Local Spending Across the City

A new local gift card has been backed to lead a renewed push to keep more spending local, secure jobs and support businesses across the city.

The Dundee Gift Card has relaunched today (Friday 4 July) with a new identity that celebrates the city’s iconic landmarks, including V&A Dundee, RRS Discovery, the Nethergate penguin statues and more.

Building upon the success of the Dundee Loves Local Gift Card, originally launched by the Dundee & Angus Chamber of Commerce in 2021, which has reported steady growth of up to 35% year on year, the new card has been unveiled to coincide with Independents Day UK. 

This yearly campaign highlights and supports independent retail businesses across the UK, with an annual two-day event held in July to encourage independent shopping.

The aim of the gift card is to help encourage even more people to shop, dine, and experience more of what Dundee has to offer.  Available to purchase in both physical and digital formats, the newest iteration is already accepted by more than 200+ businesses across the city.

Many of Dundee’s independent shops, cafes, restaurants, attractions and service providers are signed up to the accept the card alongside local branches of national names such as Aldi, Sainsbury’s, Boots and Marks & Spencer.

Fair work, economic growth and infrastructure convener, Cllr Steven Rome said: “The new Dundee Gift Card is a brilliant way to encourage people who want to buy local and support the business community in the city.

“I was delighted to meet and chat with a few of the over 200 businesses who are on board. It’s important that we have a vibrant and thriving city with lots to offer for locals and visitors. This card supports that. It will help to stimulate our local economy and support Dundee jobs.”

To celebrate the launch organisers are highlighting participating local businesses, including established independents The Cheesery and Keiller’s Gift Shop.

David Farry, Keiller’s Gift Shop, said: “As a family-owned business serving Dundee for over 40 years, we know how important it is to support local. The Dundee Gift Card gives people a real reason to do just that, helping to keep our high street lively and full of character.”

Hilary Barney, Owner of The Cheesery, added: “We signed up to the Dundee Gift Card as I think it’s so important to support local businesses and programs like this are a great way to do it.” 

The Dundee Gift Card remains part of the national Scotland Loves Local gift card program, delivered by Scotland’s Towns Partnership in partnership with fintech company Miconex, and was created to support local recovery and growth by keeping spending within communities.

Current Dundee Loves Local cardholders can continue to use their cards, which remain valid for 12 months from the date of purchase.

The Dundee Gift Card is available online and from local distribution points across the city. For more information or to purchase a card, visit dundeegiftcard.com.